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I really like this BlackBerry PlayBook promo but it truly shows you a lot of cool stuff that you can do with the device as compared to trying make you believe that using one makes you cool.
The Unofficial BlackBerry Weblog
This is great for shows, but what about a strong :60, :45, :30 spot? This isn’t selling a thing until they can convey all this in a tv ad and not a promo reel. Consumers don’t watch promo reels… unless something about it makes it viral. This promo preaches to the choir and even some of them are sleeping.