All that needs to happen is this: RIM announces they have 2 product lines: business and consumer.

The business products will be serious corporate tools, taking into acct their requirements.

The consumer line will have a spectrum of products, some offering all the bells and whistles that modern consumers want.

Of course, businesses, if they choose, will be able to purchase the consumer devices, and visa versa.

But the lines will be clearly drawn. The naming conventions, the look, the features…will clearly define which product belongs to which division of RIM.

It’s all so simple. The official RIM blackberry site already does this, offering one part of the site for “Individuals” and the other part for “Business.” Why not do the same with the actual products?

Right now, whether you enter the part of the site for “Individuals” or for “Business” you end up with the same products offered to you. Why not just offer different product lines?