Struggling, that’s one word out of many that can be used to describe BlackBerry’s current state of affairs. I just don’t understand how a company that was so dominate at one time failed to innovate and make the necessary adjustments in order to continue to solidify themselves as major players in the consumer smart phone game.
So many missed launches, failed promises and flat out bad decisions have cost this company to a point that now its future existence is seriously in question. What should have been done months ago is now being addressed in the form of an open letter to the public. Now, I am a true believer that if a company has made a mistake, they should always own up and address whatever issues and concerns needed by an open letter and or a simple video presented to the media.
BlackBerry has now put out an open letter to its customers that will be printed in 30 different publications covering 9 different countries. I have provided the open letter below for you to read and take away from it what you want.
Let us know what you think?